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A Marketer’s Guide To Trademark Protection

Trademarks, like brands, build strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the...

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Brands And Trademark Law

As a brand steward, you must be aware of the laws under which legal protection is available. First, trademark law protects a brand’s identity. That is, it protects names, titles, taglines, slogans,...

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The Two Rules Of Brand Protection

Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail. The single most important element of...

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Brand Owners Guide To Copyright Protection

Before you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not. Two...

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Copyrights: The Protected And Unprotected

Most people realize that copyright protects works of art like poems and short stories, photographs, paintings and drawings, and musical compositions. It may be less obvious that copyright also...

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